Escada Personalizes Client Relations with E.piphanyEscada Personalizes Client Relations with E.piphany

E.piphany Inc., a leading provider of customer relationship management solutions for consumer-oriented businesses, has announced that Escada, the international luxury fashion company, is using E.piphany Marketing solutions to optimize customer communications across retail stores in Germany and Austria. Escada is known worldwide for producing exclusive fashions that accentuate the individuality of its clientele. E.piphany allows Escada to extend this philosophy to its customer relationships through personalized, intelligent interactions.

"Our aim is to address our clients totally in line with their needs and wishes," said Christina Adam, marketing project lead, Escada Germany. "The new CRM solution from E.piphany collects data from our 15 independent shops in the region and provides us with a complete overview of each individual client at all times. We can now address our clients in a completely targeted manner, which previously we had only been able to do in a limited fashion."

Implemented in conjunction with Deloitte Consulting, the E.piphany solution enables Escada to segment and target local customers. Ease of use combined with sophisticated customer analytics make it possible for Escada to market to each customer individually. Important information such as purchasing patterns, visits to events, and birthdays is compiled from different data sources, contributing to a comprehensive and constantly up-to-date client overview. This results not only in enormous time and cost savings for Escada, but also helps enhance clients' experience by enabling personalized, relevant communications and offers.

"E.piphany is helping leading retailers worldwide, such as Escada, transform their approach to customer marketing," said Karen Richardson, CEO, E.piphany. "This is another great example of a consumer-oriented business using E.piphany CRM solutions to drive revenue and increase profitability."