Is Social Networking KM All Over Again?Is Social Networking KM All Over Again?

I didn't attend this week's Enterprise 2.0 Conference (E2C) to spend lots of time hearing about wikis, blogs, bookmarking, expertise discovery and so on (I focused instead on cloud computing). I think social networking technologies are reaching maturity, and now that the likes of IBM and (to a lesser extent) Microsoft and (to an even lesser extent) Oracle are onto the most proven and popular capabilities, this is looking like another market set for consolidation.

Yes, pioneers and best-of-breed players will continue to innovate, and, yes, adoption will continue to grow. As evidence, there were plenty of success-story presentations at E2C from blue-chip outfits ranging from the CIA and Sony to Pfizer and Wachovia. So my question is, what's the next chapter?In an attempt to look over the horizon, keynote speakers Carl Frappaolo and Dan Keldsen of AIIM talked about a new report entitled "Enterprise 2.0: Agile, Emergent & Integrated." Among the report's more startling stats were the top five responses (from among 441 survey participants) to the question, "Which of the following is closest to your organization's perspective on Enterprise 2.0?":