RoamBi Brings Business Intelligence to the iPhoneRoamBi Brings Business Intelligence to the iPhone

With its large screen and simple navigation, the iPhone is well suited to delivering charts, graphs and other types of data visualizations. It's no surprise, then, that several leading business intelligence (BI) software vendors -- including Oracle, SAP BusinessObjects and Information Builders -- have added the iPhone to their mobile device support lists. The problem, Santiago Becerra contends, is that many of these solutions attempt to shrink reports designed for desktops onto tiny screens.

"The shrink-to-fit approach results in a lot of scrolling up and down, left and right, and shrinking and zooming to try to find the right information," says Becerra, chairman and co-founder of MeLLmo, which provides the new RoamBi mobile BI system, announced May 19. Combining an iPhone app, a SaaS-based publishing site and an on-premise edition for enterprise deployments, RoamBi is said to offer superior visualization and navigation on the iPhone and an easy way to convert existing reports for mobile delivery.

"Instead of trying to read reports from left to right and top to bottom, as if you're trying to read a spreadsheet through a straw, RoamBi converts a flat, static report into an interactive mini-analytic application for the iPhone," Becerra says.

The RoamBi iPhone application, which is available as a free download from the iPhone app store, provides tables, pie charts and other views formatted specifically for the iPhone. By visiting the RoamBi Publisher at www.roambi.com, users can upload Excel spreadsheets, HTML tables, CSV files and Salesforce.com reports and select the styles of visualizations desired. The basic publishing options are free, but MeLLmo says premium SaaS-based services, such as third-party content/development partner offerings, will be launched later this year.

RoamBi Enterprise edition delivers the mobile solution as on-premise software that includes a Web/Flex-based RoamBi Designer and a RoamBi Server. The product currently supports secure, role-specific publishing of data from SAP BusinessObjects Web Intelligence and SAP BusinessObjects Crystal Reports as well as Microsoft Excel files. RoamBi Enterprise costs $10,000 per server plus $100 per user.

MeLLmo put a lot of emphasis on simplifying report development, so the Designer is said to read and interpret data and metadata and re-create existing reports automatically.

"If the system required users to re-create thousands of reports, it wouldn't work. So a key goal was to protect investments in existing BI systems," Becerra explains.

For now, there's a limit to the specific investments that RoamBi can protect in that it only supports SAP BusinessObjects and Salesforce.com as data sources (beyond standard file formats). Becerra declined to detail what other BI systems the company might support and when those integrations might become available. The company also declined to spell out when RoamBi might support other smartphone platforms such as the RIM BlackBerry.

If Becerra's track record is any indication, RoamBi is destined for growth. The executive was a co-founder of both Infommersion, which was sold along with its Xcelsius application to BusinessObjects, and Graphical Information, which was sold along with its Balanced Scorecard product to Oracle.