Sustainable & Green: The Color of MoneySustainable & Green: The Color of Money

Having worked with an organization that got good press for saving money through an automated PC shutdown program, I've fielded a lot of questions from IT managers looking to make sustainability and green moves. I can consolidate my advice on the topic into two short points: First, remember that green is the color of money. Second, overseed.

Jonathan Feldman, CIO, City of Asheville, NC

September 30, 2009

2 Min Read
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Having worked with an organization that got good press for saving money through an automated PC shutdown program, I've fielded a lot of questions from IT managers looking to make sustainability and green moves. I can consolidate my advice on the topic into two short points: First, remember that green is the color of money. Second, overseed.I've worked with a sustainability professional that has no roots in IT or finance, and I can tell you, good ones understand that money doesn't, well, grow on trees. And a sustainability program that focuses on dollar savings will have significantly more credibility with those humorless folks in finance and budget. After all, what is sustainability about? It's about conserving resources. What are resources? Ultimately, all we have is time and money. When you save time for people in the organization, you're ultimately saving money. When you save money for the organization, that makes those aforementioned finance and budget folks want to finance more green and sustainable activities. Which is, in a word, a sustainable way to approach your green programming.

When I get asked about PC shutdown programs, I honestly reply that this is just one aspect of systems management efficiency programs that I've worked on. It's a good idea not to put all of your eggs in one basket, because not everything you do in the systems management space is going to be a substantial home run. But if you "overseed" -- that is, invest in a broad and integrated portfolio of systems management tools -- you are more likely to have green success with one of them.

Tempted to cobble together free tools by surrounding them with home-brewed scripts? Been there, done that, found it's penny-wise, pound-foolish in many cases. "Please consider the environment before creating carbon footprint surrounding your write-once, use-once scripts."

There are lots of management appliances and software packages out there. Don't pick one just because it does PC shutdown in a particularly sexy way. Pick something that makes sense for your organization in the long run; remote control and remote software deployment contribute to sustainability and carbon footprint just as much as PC shutdown does, and the money saved is just as green. Think creatively!

Jonathan Feldman is an information Analytics contributor who works with IT governance in North Carolina. Comment here or write to him at [email protected] or @_jfeldman on Twitter. Read more about IT governance at governance.information.com

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About the Author

Jonathan Feldman

CIO, City of Asheville, NC

Jonathan Feldman is Chief Information Officer for the City of Asheville, North Carolina, where his business background and work as an information columnist have helped him to innovate in government through better practices in business technology, process, and human resources management. Asheville is a rapidly growing and popular city; it has been named a Fodor top travel destination, and is the site of many new breweries, including New Belgium's east coast expansion. During Jonathan's leadership, the City has been recognized nationally and internationally (including the International Economic Development Council New Media, Government Innovation Grant, and the GMIS Best Practices awards) for improving services to citizens and reducing expenses through new practices and technology.  He is active in the IT, startup and open data communities, was named a "Top 100 CIO to follow" by the Huffington Post, and is a co-author of Code For America's book, Beyond Transparency. Learn more about Jonathan at Feldman.org.

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