Web Analytics Vendor Adds Data VisualizationWeb Analytics Vendor Adds Data Visualization

On-demand Web analytics service provider Omniture has launched Discover 2.0, a visual data exploration tool designed to uncover business opportunities, new customer acquisition strategies and ways to drive more revenue from online marketing campaigns. Complementing Omniture's SiteCatalyst Web analytics service, Discover 2.0 is said to support unlimited segmentation of online customers and site visitors.Discover's Segment Builder toolbox lets you identify and drag and drop segments for side-by-side comparison and marry offline customer data to each segment to help uncover relative business value. "Virtual focus group" functionality lets you walk through the navigation experience of each segment, applying segment-specific conversion funnels. Path analysis lets you follow high-profit customers or frequent buyers from site entry point to exit so you can improve content and product placement. Graphic cues including size, shape, color and motion are used to give you a visual picture of millions of transactions so you can see how business is performing.

Discover 2.0 details and an "Online Marketers Segmentation Guide" are available at Omniture.com.On-demand Web analytics service provider Omniture has launched Discover 2.0, a visual data exploration tool designed to uncover business opportunities, new customer acquisition strategies and ways to drive more revenue from online marketing campaigns. Complementing Omniture's SiteCatalyst Web analytics service, Discover 2.0 is said to support unlimited segmentation of online customers and site visitors.