Cisco Doesn't Think Apple Owns That iPhone NameCisco Doesn't Think Apple Owns That iPhone Name

Cisco says it's been negotiating with Apple for years about using the name, and that those negotiations continued into last night. Apple CEO Steve Jobs didn't seem too concerned while making his <a href="http://information.com/news/showArticle.jhtml?articleID=196802396">blockbuster announcement</a> about Apple's iPhone.

Chris Murphy, Editor, information

January 9, 2007

1 Min Read
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Cisco says it's been negotiating with Apple for years about using the name, and that those negotiations continued into last night. Apple CEO Steve Jobs didn't seem too concerned while making his blockbuster announcement about Apple's iPhone.Here's the key part of a statement Cisco was handing out after a press Q&A my colleague Elena Malykhina attended at the Consumer Electronics Show in Las Vegas:

"Given Apple's numerous requests for permission to use Cisco's iPhone trademark over the past several years and our extensive discussions with them recently, it is our belief that with their announcement today, Apple intends to agree to the final document and public statement that were distributed to them last night and that addressed a few remaining items. We expect to receive a signed agreement today."

Cisco recently slapped the iPhone name across its line of voice-over-IP phones sold by its Linksys division, which has been selling some iPhone products for about a year.

It's so very odd that Apple would come out with its biggest product launch in years--a likely leap forward for mobile computing, something GigaOm predicts will "decrease our dependence" on laptops and desktops--and that the name remains in dispute.

We haven't heard back from Apple on this yet. We'll update if we do--or if Cisco gets that signed agreement it's expecting today.

UPDATE: Cisco has sued Apple over the iPhone name.

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About the Author

Chris Murphy

Editor, information

Chris Murphy is editor of information and co-chair of the information Conference. He has been covering technology leadership and CIO strategy issues for information since 1999. Before that, he was editor of the Budapest Business Journal, a business newspaper in Hungary; and a daily newspaper reporter in Michigan, where he covered everything from crime to the car industry. Murphy studied economics and journalism at Michigan State University, has an M.B.A. from the University of Virginia, and has passed the Chartered Financial Analyst (CFA) exams.

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