What Disney's Pixar Deal Means For Apple: The MoodPodWhat Disney's Pixar Deal Means For Apple: The MoodPod

With Disney <a href="http://www.nytimes.com/reuters/news/news-media-pixar-disney.html?_r=1" target="_blank">set to buy Pixar</a> for $7 billion in stock, there will be two main beneficiaries.

Thomas Claburn, Editor at Large, Enterprise Mobility

January 24, 2006

1 Min Read
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With Disney set to buy Pixar for $7 billion in stock, there will be two main beneficiaries.

The first, of course, is Steve Jobs, who stands to double his $3 billion net worth.

The second is Apple Computer.As a Disney insider and probable board member, Jobs will be in a unique position to commercialize innovative Disney technology.

While Disney's detractors insist that the company is only interested the innovation engendered by extending its copyrights, that's not the case. Disney has a lively team of patent lawyers churning out all sort of great inventions.

There's Disney's height measurement method and apparatus "for measuring the height of a guest at a theme park." (Evidently, the wooden cutouts of cartoon characters traditionally employed to separate the short from the tall proved too baffling for theme-park employees and visitors alike.)

There's also the fold-open box for displaying toys, without which the world would never have discovered the wonders of see-through packaging.

But Disney's innovations also extend to Apple's markets. Consider the company recently filed a patent "for synchronizing a portable media player [and] generating selectable playlists based on the user's mood."

Given Apple's hippy-hued past, it's a safe bet that many of the Mac loyalists who bought candy-colored iMacs also had a fondness for mood rings. And what could please that group more than an iPod that measures its owner's mood?

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About the Author

Thomas Claburn

Editor at Large, Enterprise Mobility

Thomas Claburn has been writing about business and technology since 1996, for publications such as New Architect, PC Computing, information, Salon, Wired, and Ziff Davis Smart Business. Before that, he worked in film and television, having earned a not particularly useful master's degree in film production. He wrote the original treatment for 3DO's Killing Time, a short story that appeared in On Spec, and the screenplay for an independent film called The Hanged Man, which he would later direct. He's the author of a science fiction novel, Reflecting Fires, and a sadly neglected blog, Lot 49. His iPhone game, Blocfall, is available through the iTunes App Store. His wife is a talented jazz singer; he does not sing, which is for the best.

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