A New Twist to Online AdvertisingA New Twist to Online Advertising

<a href="http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9062938&source=rss_news10">Computerworld</a>

Jim Manico, OWASP Global Board Member

February 15, 2008

1 Min Read
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A new twist to online advertising has been proving its mettle among BlueTie's SMB customers and has now caught the attention of Amazon.com, FTD and Research In Motion.BlueTie, a Pittsford, NY-based provider of hosted email services and online collaboration software for SMBs, is talking up "featuretisements," which it says is more effective and less disruptive than banner and text ads. For advertisers or retailers, featuretisements blend the targeting of AdSense with the one-click sale of an auction or store listing, BlueTie CEO David Koretz told ComputerWorld. While working within a Web application, a featuretisement could pop up based on what the user is doing (for example, checking a birthday in a calendar app could initiate an ad from FTD.com); advertisers only pay BlueTie if the user clicks on the pop-up.

Koretz predicts featuretisements will help BlueTie pull in about $2 per user this year, and between $7 to $9 per user in 2009.Computerworld

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About the Author

Jim Manico

OWASP Global Board Member

Jim Manico is a Global Board Member for the OWASP foundation where he helps drive the strategic vision for the organization. OWASP's mission is to make software security visible, so that individuals and organizations worldwide can make informed decisions about true software security risks. OWASP's AppSecUSA<https://2015.appsecusa.org/c/> conferences represent the nonprofit's largest outreach efforts to advance its mission of spreading security knowledge, for more information and to register, see here<https://2015.appsecusa.org/c/?page_id=534>. Jim is also the founder of Manicode Security where he trains software developers on secure coding and security engineering. He has a 18 year history building software as a developer and architect. Jim is a frequent speaker on secure software practices and is a member of the JavaOne rockstar speaker community. He is the author of Iron-Clad Java: Building Secure Web Applications<http://www.amazon.com/Iron-Clad-Java-Building-Secure-Applications/dp/0071835881> from McGraw-Hill and founder of Brakeman Pro. Investor/Advisor for Signal Sciences.

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