Amazon Unveils Search Aid That Helps Customers Find ProductsAmazon Unveils Search Aid That Helps Customers Find Products

Amazon.com Inc. introduced Thursday a search aid aimed at helping customers find what they are looking for through user-submitted recommendations.

The "Search Suggestions" feature calls for user-submitted recommendations for connecting products to specific keywords. The feature also has an explanation of why the connection is relevant.

As an example, Amazon said the entry "bn-v12u charger" leads to the compatible battery charger "ESA Battery Charger." Shakespeare's "Macbeth" pops up through a search for "The Scottish Play" along with a link: "theater superstition dictates that 'Macbeth' is referred to as 'the Scottish play.'"

A search for "stolen data" finds the book, "I.T. Wars: Managing The Business-Technology Weave in the New Millennium."

Matt Round, Amazon's director of Software Development, said customers passionate about particular products are most likely to utilize the Search Suggestions feature.