AT&T: iPhone MMS Feature To Come 'At No Extra Cost'AT&T: iPhone MMS Feature To Come 'At No Extra Cost'

Anyone worried that AT&T was going to charge a price premium for the ability to send picture and/or video messages can breath easy. AT&T recently noted that it won't charge more to add the feature.As far as I am concerned, AT&T had zero wiggle room here. Every other carrier offers unlimited messaging -- which typically includes text, picture, video and instant messaging -- for $20 per month. iPhone users who have unlimited messaging plans today are already paying $20 per month -- just for text messages.

If AT&T had chosen to charge a price premium for the ability to send picture and video messages, the uproar and bad publicity would have cemented AT&T's image as the evil empire. It would have guaranteed spite and hatred from millions of iPhone users, especially since other phones offered by AT&T already receive unlimited messaging for $20 that includes MMS.

To the relief of many, AT&T recently posted this message on a FAQ section of its web site:

You're damned right "at no extra cost."