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Business Users Don't Feel The Love From Wireless CarriersBusiness Users Don't Feel The Love From Wireless Carriers
According to a new study from In-Stat, business users change wireless carriers more often than regular consumers. Why? It's simple. They don't get enough attention from their carriers.
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According to a new study from In-Stat, business users change wireless carriers more often than regular consumers. Why? It's simple. They don't get enough attention from their carriers.What makes this finding even more interesting is that business users generate far more average revenue per user (ARPU) than consumers. The most coveted of business users, road warriors, generate the most revenue:
* Compared to all business users, road warriors are three times more likely to have an ARPU over $150, own a smartphone, and use several mobile data services.
* The ARPU for road warriors who are also smartphone users is over $200. This is more than four times the monthly revenue for US mobile phone users.
In theory, carriers should be bending over backwards to keep road warriors and other business users as customers. In reality, business users just don't feel the love. So what are business users looking for from their carriers?
"The kind of appreciation these users would like to see include loyalty programs where subscribers earn points for awards, free or low-cost directory assistance, and free batteries and travel chargers," says Bill Hughes, In-Stat analyst. "The good news for operators is that these three awards could be turned into even more revenue. For example, directory assistance directly encourages more calling, and offering more batteries and charging options ensures that heavy users can always make a call."
Carriers take note. If you don't give your road warriors and other business users more attention, they'll leave you.
What about you? Does your carrier give you the proper amount of attention? How about your company? Does your carrier give your company rewards programs for increased usage?
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