Experion's Pitch Is Right On The MoneyExperion's Pitch Is Right On The Money

Experion Systems won $2.5 million in third-round funding from venture capitalists eager to cash in on the cross-selling and up-selling push among financial-services companies.

Three-year-old Experion offers hosted software that provides real-time customer data and analysis to let call-center reps and bank tellers offer quick answers and sales pitches. Because information is provided on-screen in an easily readable format, reps don't need as much training for each new product a bank offers, Experion says. The company also provides Internet self-service for online banking customers.

Experion expects that the funding from Harris and Harris Group and private investors will let it improve marketing and boost sales enough to become profitable.