Google I/O: 10 Awesome VisionsGoogle I/O: 10 Awesome Visions

Google Glasses, the Nexus Q home entertainment streaming device, Android software upgrades, and a Nexus tablet shine at day one of Google's I/O developer conference.

Thomas Claburn, Editor at Large, Enterprise Mobility

June 27, 2012

10 Slides
information logo in a gray background | information

Already have an account?


Google accomplished something on Wednesday rarely achieved at technology events: The company managed to make a product introduction genuinely exciting at its developer conference, Google I/O.

Sergey Brin, co-founder of Google, arrived on stage in the middle of Vic Gundotra's presentation about Google+ Events, a new social event planning service, because he couldn't wait: A plane with skydivers wearing Google's augmented reality glasses had reached the drop zone high over San Francisco.

Brin warned that things might not go a planned. The skydivers jumped out of the plane, bringing the audience along for the ride as video streamed from the jumpers' glasses to the conference projection screen.

When the parachutists arrived in the auditorium, minutes after landing on the roof of the Moscone West convention center, where Google I/O was being held, the developers in attendance offered something more than polite applause. It would be fair to call the stunt awesome because people were in awe.

Google's demonstration of Project Glass reflects a willingness to take risks that we have not seen in its more established competitors.

Apple turns technology into something sacred; Google sells adrenaline, openness, and geek cred.

Selling an actual product might be better: Google promises to deliver its glasses in prototype form to developers next year, with no commitment about general release. At least its Nexus 7 and Nexus Q devices will ship next month.

Google has to take risks. It has to catch up in the tablet market, and despite the popularity of Android, it still has to combat fragmentation, carrier foot-dragging, and other problems that Apple doesn't face with iOS.

The Nexus 7 is a good start. Introduced at Google I/O, Google's 7-inch Asus-made tablet arrives ahead of Apple's rumored 7-inch iPad and Amazon's Kindle 2. It's a graphics powerhouse and eminently portable. It runs on the latest version of Android, known as Jelly Bean. At $199, it should sell well.

The Nexus Q, also introduced at Google I/O, is more of a gamble. It's a streaming media player that works only with Android devices and Google Play. Apple's iTunes has far more customers than Google Play, but Google's decision to position its hardware as a social tool--friends armed with Android devices can connect to a nearby Nexus Q to stream their own movies and music--could help Android and Google Play gain ground.

For a closer look at the best Google I/O highlights so far, keep reading.

Read more about:

20122012

About the Author

Thomas Claburn

Editor at Large, Enterprise Mobility

Thomas Claburn has been writing about business and technology since 1996, for publications such as New Architect, PC Computing, information, Salon, Wired, and Ziff Davis Smart Business. Before that, he worked in film and television, having earned a not particularly useful master's degree in film production. He wrote the original treatment for 3DO's Killing Time, a short story that appeared in On Spec, and the screenplay for an independent film called The Hanged Man, which he would later direct. He's the author of a science fiction novel, Reflecting Fires, and a sadly neglected blog, Lot 49. His iPhone game, Blocfall, is available through the iTunes App Store. His wife is a talented jazz singer; he does not sing, which is for the best.

Never Miss a Beat: Get a snapshot of the issues affecting the IT industry straight to your inbox.

You May Also Like


More Insights