Google Offers Free Search Appliance To Woo Competitor's CustomersGoogle Offers Free Search Appliance To Woo Competitor's Customers

Google hopes to use the $2,995 giveaway to capitalize on uncertainly in the enterprise search market created by Autonomy Corporation's recent acquisition of Verity.

Thomas Claburn, Editor at Large, Enterprise Mobility

November 8, 2005

1 Min Read
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Google said Tuesday it will offer a $2,995 Google Mini search appliance for free to customers that purchase one of its $30,000-plus Google Search Appliances to replace an existing search system.

Google is hoping to capitalize on the uncertainly in the enterprise search market created by Autonomy Corporation's recent acquisition of Verity.

Google says the Google Search Appliance is a tool for searching internal corporate sites, and the Google Mini is a search tool for public-facing Web sites. The company says it has over 2,000 business customers worldwide using its enterprise search hardware.

Dave Girouard, general manager of Google Enterprise, acknowledges that Google's hardware doesn't have the bells and whistles found on some competing products. But he believes most companies don't really need or use such capabilities.

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About the Author

Thomas Claburn

Editor at Large, Enterprise Mobility

Thomas Claburn has been writing about business and technology since 1996, for publications such as New Architect, PC Computing, information, Salon, Wired, and Ziff Davis Smart Business. Before that, he worked in film and television, having earned a not particularly useful master's degree in film production. He wrote the original treatment for 3DO's Killing Time, a short story that appeared in On Spec, and the screenplay for an independent film called The Hanged Man, which he would later direct. He's the author of a science fiction novel, Reflecting Fires, and a sadly neglected blog, Lot 49. His iPhone game, Blocfall, is available through the iTunes App Store. His wife is a talented jazz singer; he does not sing, which is for the best.

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