Google Opens Ad Network to Third PartiesGoogle Opens Ad Network to Third Parties

Google has begun allowing certified third parties to serve advertising and track data across the Google network, giving online advertisers more flexible choices in managing their campaigns.In a post on the Official Google Blog, Senior Business Product Manager Rajas Moonka wrote, "We had not accepted third-party tags in the past because we didn't have a process for reviewing ads to make sure that they comply with our format standards and policies, which were established to ensure that ads we serve provide the best possible user experience. Now that's in place."

So far, the certified third parties include ad servers DoubleClick and Mediaplex; rich media agencies DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, and Unicast; and research firms Dynamic Logic, IAG Research, InsightExpress, and Factor TG. Google promises to certify more partners in the future.

"Advertisers and agencies will now be able to manage their Google content network campaigns with the same systems they use for other online campaigns," wrote Moonka, "which is helpful for determining the effectiveness of their online advertising mix."Official Google Blog