Is Your Business Ready For Podcasting?Is Your Business Ready For Podcasting?
Podcasting -- currently mainly an ancillary service promoted by mainstream media types -- is fast becoming a small business tool. We show you how podcasting can make a substantive contribution to your bottom line.
Tips For Success
Potential podcasters should keep in mind the following before sitting in front of their $25 microphones.
First, be professional, but not stuffy. "Have fun with it," says Carvin. "Get people interested. Don't just hear your own voice."
Position yourself as an expert, then live up to it. Be creative in your topics, and never, ever just push products. No one will download the podcast if you do that, which will mean you'll have wasted time (and time is money) producing something no one wants.
Finally, remember that podcasting is a great way to disseminate training among your employees. You might offer the iPods free, with the understanding that they are responsible for downloading the training required. That can be a cost-effective option, particularly if the alternative is paying for offsite training.
Podcasting is an emerging technology in the businessworld, and its potential is just being realized. By adding a podcast to your site, visitors will not only see your business as embracing technology, but also as a company interested in communicating with all its potential customers.
Jennifer Bosavage is a freelance journalist residing in Huntington, NY. Reach her at [email protected].
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