Location-Based Mobile Social Networking Poised for Growth: ReportLocation-Based Mobile Social Networking Poised for Growth: Report

<a href="http://www.socialmediaportal.com/News/2008/08/ABI-research-predicts-3-3-billion-increase-in-mobile-social-marketing-by-2013.aspx">Social Media Portal</a>

Jim Manico, OWASP Global Board Member

August 1, 2008

1 Min Read
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Revenue from location-based mobile social networking services will reach $3.3 billion by 2013, according to new research from ABI.Location-based mobile social networking will "provide opportunities for location-based advertising in the future," likely beginning with "licensing and subscription revenue-sharing," said the Oyster Bay, N.Y.-based consultancy. Factors that need to be overcome include privacy concerns, the cost of data transmission and smaller brands' achieving significant visibility in a particularly fragmented market.

Indeed, the technology is catching on among mobile providers. For example, earlier this week Samsung signed a multiyear deal with GyPSii, creator of a location-based social networking service that will be embedded in Samsung's mobile phones. And Nokia's late June acquisition of Plazes, a location-based social networking startup, came just a few weeks after Vodafone's similar acquisition of ZYB.Social Media Portal

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About the Author

Jim Manico

OWASP Global Board Member

Jim Manico is a Global Board Member for the OWASP foundation where he helps drive the strategic vision for the organization. OWASP's mission is to make software security visible, so that individuals and organizations worldwide can make informed decisions about true software security risks. OWASP's AppSecUSA<https://2015.appsecusa.org/c/> conferences represent the nonprofit's largest outreach efforts to advance its mission of spreading security knowledge, for more information and to register, see here<https://2015.appsecusa.org/c/?page_id=534>. Jim is also the founder of Manicode Security where he trains software developers on secure coding and security engineering. He has a 18 year history building software as a developer and architect. Jim is a frequent speaker on secure software practices and is a member of the JavaOne rockstar speaker community. He is the author of Iron-Clad Java: Building Secure Web Applications<http://www.amazon.com/Iron-Clad-Java-Building-Secure-Applications/dp/0071835881> from McGraw-Hill and founder of Brakeman Pro. Investor/Advisor for Signal Sciences.

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