Managing Content OverloadManaging Content Overload
Crayola.com adopts new technology from Watchfire to ensure content integrity and privacy management on their Web site.
Web-performance tools aren't just about hardware, routing, and broken links anymore. For Web-site operators who face increasingly unmanageable volumes of content, the integrity of that content has become an albatross. And ensuring that this mushrooming content doesn't lead to potential privacy violations has become a similarly daunting task.
Binney & Smith Inc.'s Crayola.com Web site places content integrity and privacy management high on its list of priorities, and it's deploying Watchfire Corp.'s new WebXM application to automate the troubleshooting of both. Crayola has a trusted relationship with educators and parents, so it wants to ensure that content is accurate and correct and that privacy is diligently protected, says Justin Knecht, manager of Internet technology at Binney & Smith in Easton, Pa.
WebXM is the first software package to combine analysis of content integrity, privacy, and traffic into one toolset, Forrester Research analyst Randy Souza says. WebXM identifies issues that affect user experience, online risk, and Web operational costs with its analysis and reporting capabilities. WebXM lets companies better control enterprise Web sites while integrating into existing E-business architectures and workflows. Watchfire has developed partnerships with consultants PricewaterhouseCoopers and content-management software vendors Interwoven and Vignette to ensure that WebXM can be easily integrated in customers' Web environments.
WebXM prevents production managers and HTML coders from performing manual quality checks. "Watchfire automates the mundane, in-the-weeds tasks," Souza says.
WebXM's automation will especially help small Web-production staffs, Knecht says. "To manually test site integrity is an almost impossible task," he adds.
Ensuring that new content doesn't conflict with the site's privacy policy is especially important, because Microsoft's latest browser release, Internet Explorer 6, generates pop-up privacy warnings. Crayola would like to minimize those warnings, Knecht says.
Pricing for the WebXM architecture starts at $75,000; licensing of site integrity, traffic, and privacy tools is based on the number of Web pages to be analyzed.
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