Never Miss a Beat: Get a snapshot of the issues affecting the IT industry straight to your inbox.
Microsoft Swings Purse At Apple To Tout PC Over MacMicrosoft Swings Purse At Apple To Tout PC Over Mac
As part of its increasingly feisty public persona, Microsoft has launched a new website lashing back-well, maybe meowing back-at Apple's Mac-versus-PC ad campaign that publicly flayed Windows for a couple of years. <i>Cnet</i>'s Chris Matyszczyk offers a funny take on Microsoft's mushy messages.
2 Min Read
As part of its increasingly feisty public persona, Microsoft has launched a new website lashing back-well, maybe meowing back-at Apple's Mac-versus-PC ad campaign that publicly flayed Windows for a couple of years. Cnet's Chris Matyszczyk offers a funny take on Microsoft's mushy messages.Calling Microsoft's new website "slightly more engaging than a leaflet advertising a local beauty parlor that came through my Mom's letter box in 1981," Matyszczyk's post offers these observations:
Microsoft's new creation is a site called "PC versus Mac". Yet if you're looking for a joke or two as you weigh up your options, you will have to search very, very hard. There are no images of bespectacled gray-bearded men in loose Levi's. There are no stray comments about antennas or fanboys.
The site is a very anodyne affair. Garlanded with an image of a presumably perplexed woman who is, perhaps, worrying whether she is cool enough to buy a Mac, it offers straight comparisons of facts and entirely unbiased opinions.
Maybe the site will prove to be hugely successful in conveying straightforward technical information about the power and capabilities of Windows 7-based PCs, and maybe Microsoft created it with absolutely no intent for it to be connected in any way with Apple's long-running TV ads, which stopped running earlier this year.
But Matszczyk thinks it's all a game of cat-and-mouse:
Microsoft took Apple's criticism on the chin and in many areas below that for a very long time. Many PC lovers wished that the company would have fought back. However, now that it does, one does get the impression that this is like a mouse sticking its nose out of a very small hole, still fearing there are large feral cats nearby.
RECOMMENDED READING: Global CIO: Schwarzenegger Shocker: California Strangling Entrepreneurs Global CIO: Burying Mark Hurd: Hewlett-Packard And Its Future Global CIO: Larry Ellison And The New Oracle Rock The Tech World Global CIO: Blackberry CEO Should Tell Saudi Arabia To Pound Sand
About the Author
You May Also Like
More Insights
