Mobile Web Use Higher In The U.S. Than EuropeMobile Web Use Higher In The U.S. Than Europe

Despite all the news and analysis claiming that mobile Web use is higher in Europe and Asia, a new survey finds that's not the case. In fact, the survey claims that use of the mobile Web in the United States is higher.The survey from the Online Publishing Association targeted a roughly equal number of respondents in the United States, the United Kingdom, France, Italy, Germany, and Spain. Some of the samples were weighted to reflect the mobile populations in each country. Now to the findings:

* 76% of respondents in both the United States and Europe have access to the mobile Web while 32% actually use it.

* 71% of U.S. respondents have mobile Web access and 41% are mobile Web users.

* 77% of Europeans have mobile Web access and 31% are users.

That's right, according to this survey, a higher percentage of Americans use the mobile Web than Europeans. Let the e-mails begin. Now back to the findings:

* The United Kingdom leads in terms of mobile Web use with 54% of respondents saying they use it regularly.

* Italy is No. 2 with 41% using the mobile Web. Germany and Spain are tied in terms of mobile Web use -- 40% -- while France was the lowest with only 34% of respondents saying they're regulars on the mobile Internet.

* Income was the key driver to adoption of the mobile Web. Twenty-nine percent of those surveyed with incomes of more than $100,000 a year use the mobile Internet, while only 15% of those with incomes of less than $50,000 are users.

* The survey found that the United States, the United Kingdom, and France will experience the greatest growth in mobile Internet use in 2007.

* Roughly one-third of all mobile Web users are satisfied with their experience. User satisfaction is much higher in the United States than in Europe (35% of U.S. users are satisfied compared with 26% of European users).

* In Europe mobile user satisfaction was highest in the United Kingdom and Germany and lowest in Spain and France, respectively.

* Site load was the biggest concern for both U.S. and European users.