Monster Counts On Brand Strength During SlowdownMonster Counts On Brand Strength During Slowdown

Monster.com's growth has slowed, but the online job board continues to make money. Its third-quarter revenue hit $144.8 million, almost flat compared with $142.2 million in the prior quarter, but a 37% increase from $105.5 million a year ago. Operating profit rose to $51.4 million from $20.5 million. Total revenue at parent company TMP Worldwide Inc. (TMPW-Nasdaq) fell 5% for the quarter ended Sept. 30 to $361.2 million, while net income rose 36% to $39.6 million. Monster last month cut its large advertising budget and laid off 10% of its staff. Says Chris Boone, an International Data Corp. analyst, "Monster's strong brand can maintain business, while competitors are beginning to go negative."