Never Miss a Beat: Get a snapshot of the issues affecting the IT industry straight to your inbox.
Permission E-Mail: The Future of Direct Mktg.Permission E-Mail: The Future of Direct Mktg.
Join marketing leaders in leveraging the cost-effectiveness and brand-building potential of permission e-mail marketing - and successfully navigating the "danger" area between permission e-mail and "spam."
2 Min Read
Join marketing leaders in leveraging the cost-effectiveness and brand-building potential of permission e-mail marketing - and successfully navigating the "danger" area between permission e-mail and "spam."
Produced in conjunction with IMT Strategies, Permission E-Mail: The Future of Direct Marketing shows how marketers are realizing unprecedented returns from this powerful and rapidly evolving marketing medium. The 210-page study provides critical information marketers need to frame investment decisions, make resource allocations, and develop strategic guidelines and priorities relative to permission e-mail.
The report is based on original research in the form of interviews with:
403 customers, both consumers and business e-mail users
More than 160 e-marketers
23 best-in-class marketers building successful permission e-mail marketing programs
Permission E-Mail: The Future of Direct Marketing is your single best source for:
Customer attitudes about e-mail marketing, including user distinctions between spam and welcomed commercial e-mail
E-mail marketing experiences from 200 large, medium-size, and small e-marketers interviewed by phone and online, including reported response rates and future strategic priorities
Nearly 100 easy-to-read charts and graphs of research findings
Eight detailed case studies from leading marketers such as American Airlines, Intel, and Calvin Klein
Eight primary models of permission e-mail marketing
Five rules for avoiding being perceived as spam
Eight best-practice guidelines
Top 10 strategic questions e-mail marketers need to answer
More than 50 profiles of e-mail marketing solution vendors
More than 30 definitions of e-mail marketing terms and jargon
Permission E-Mail: The Future of Direct Marketing offers a comprehensive analysis of customer attitudes toward e-mail marketing, as well as permission e-mail best practices of leading e-marketers and response function dynamics from a cross-section of permission e-mail campaigns. The report also contains eight in-depth case studies and an overview of more than 50 leading service and solution providers in the e-mail marketing space.
All sales and marketing executives charged with developing successful permission e-mail marketing strategies will find this comprehensive, detailed, and insight-driven report essential reading.
Pages:220 Figures:135
By Steve Dioro
About the Author
You May Also Like
More Insights
