Report: PC Industry Growth Rate To SlowReport: PC Industry Growth Rate To Slow
Typically, upgrade or refresh cycles in the PC industry last 10 quarters, says a Standard & Poors report, and the tenth consecutive growth quarter was just logged. Slower sales are likely ahead.
The current sales and unit growth rate enjoyed by the PC industry is due for a slowdown in 2006, says a Standard & Poor’s report.
Strong unit sales growth of 15 percent in 2005 is likely to give way to lower growth in both units sold and revenues, the company said. S&P noted that while unit sales hovered around 15 percent in 2005, dollar sales were up only about 5 percent. The PC industry may be reaching the end of a cycle in which sales climbed steadily, it said.
“Typically, upgrade or refresh cycles in the PC industry last about 8 to 10 quarters,” said Megan Graham-Hackett, an S&P analyst, in a statement. “The PC industry witnessed its 10th straight quarter of double-digit unit growth in the third quarter, and we now believe unit growth rates will come under pressure, with likely deceleration ahead.”
On a more optimistic note, S&P said it expects strong growth to take place in the Asia-Pacific region. The researchers indicated it was hopeful that PC sales in Europe would be up next year, although it views European sales as something of a “wild cad.”
In spite of a slightly gloomy report for revenues, S&P expects unit sales to be up about 9 percent in 2006.
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