Shrinking The iPodShrinking The iPod

Apple pins more profit hopes on consumer-electronics gear

Aaron Ricadela, Contributor

January 9, 2004

1 Min Read
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Even as Apple Computer aims to sell more Macs to sophisticated users, the company is looking to the opposite end of its product line--consumer electronics--for revenue and profit growth. CEO Steve Jobs said at MacWorld last week that Apple sold 730,000 iPod digital music players in the fourth quarter and holds a 55% market share of revenue in the category.

Next month, Apple plans to release the iPod mini, a smaller, less-expensive version of the player, priced at $249. About the size of a business card and a half-inch thick, the player has enough memory to hold 1,000 songs, and comes in silver, gold, blue, pink, and green. It works with Macintosh and Windows PCs.

Digital entertainment is becoming more important to other computer companies as well. Intel last week said it plans to invest $200 million in startup companies developing digital home-entertainment technology.

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