Spam By Any Other Name...Spam By Any Other Name...

It's still something that the more cautious among us hesitate to open, be it junk E-mail or canned luncheon meat. And now, Hormel says it's not going to fight over use of its trademark. In fact, the confusion over Spam (the meat) and spam (the junk E-mail) is actually helping the brand, a spokeswoman says. Sales of its Spam T-shirts, snow globes, and glow-in-the-dark boxers are up. "It's really crept into popular culture," she says.

Next: The company plans a 16,000-square-foot museum, including an interactive tribute to Spam over the years.