Voice And Mobile E-Mail Are Driving Mobile Enterprise Growth In Asia-PacificVoice And Mobile E-Mail Are Driving Mobile Enterprise Growth In Asia-Pacific

Just in case you had any doubts that mobile enterprise is back and bigger than ever, check out the latest findings from Frost & Sullivan. The researcher claims that the market for mobile enterprise services in the 12 major Asia-Pacific countries (excluding Japan) will grow from $20.68 billion in 2006 to $35.51 billion by the end of 2011. That's a compound annual growth rate of 11.4%. In other words, companies in these countries are kickin' down for mobility.Frost & Sullivan defines mobile enterprise as all mobile revenue from the enterprise segment, which covers corporate voice services, mobile office, and other applications such as field force automation, customer relationship management, and enterprise resource planning.

Right now the two biggest drivers of this growth are voice and mobile e-mail. In the future, mobilization of existing applications in vertical sectors, like shipping or logistics, is expected to help drive more growth. Other emerging applications, like mobile VoIP and fixed-mobile convergence, also will add to the mobile enterprise market in this region.

The three biggest hurdles to mobile adoption in the Asia-Pacific region remain justifying costs, return on investment, and concerns about security.