Web Conferencing: Keeping Tabs on Your AudienceWeb Conferencing: Keeping Tabs on Your Audience

Thanks to the expanding global workforce, heightened competition and the continued need to cut costs and drive productivity, companies today are facing myriad business communications challenges. To compete, organizations must improve the way their employees interact with customers, partners, suppliers and each other. Web collaboration is increasingly becoming an indispensable tool in accelerating business processes and collaboration while simultaneously reducing costs.

Web collaboration technologies let people and organizations meet online, present information, share data, and collaborate in a virtual environment. But one of the drawbacks of online collaboration is that you can’t easily tell how your audience is reacting to your message—or even whether they’re listening to it at all. New software from Citrix Online, GoToWebinar, offers a cool feature to alleviate that.

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I’d actually love to see the function in Citrix’s GoToMeeting product, as well. That tool enables smaller meetings for team collaboration. How nice would it be if you as a manger could tell whether your reports were actually paying attention at the meetings you call? Pretty nice, huh? It’s not there yet, but we can hope.

Other features I like about the hosted Citrix GoToMeeting products are their simplicity—it’s so easy to set up a Webinar, really anyone can do it, with fully branded invitations and collateral; the All-You-Can-Meet license plan, which gives users unlimited access to the technology—any number of meetings for up to 1000 people, with no overage charges; and the ability to record and reuse Webinars—up to 1GB via a partnership with Akamai for easy storage and deployment.
 

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