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What E2.0 Champions are Doing Right... and WrongWhat E2.0 Champions are Doing Right... and Wrong
First posted on CloudAve Andrew McAfee, from the Center for Digital Business, MIT Sloan School of Management, believes we''ve reached a tipping point in terms of the acceptance of the tools
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First posted on CloudAveAndrew McAfee, from the Center for Digital Business, MIT Sloan School of Management, believes we''ve reached a tipping point in terms of the acceptance of the tools and techniques of enterprise 2.0.McAfee sees some positive signs and some danger areas - "We have the opportunity to snatch defeat out of the jaws of success". The way that''ll happen;
Declare war on the enterprise
Allow walled gardens to flourish - an interesting analogy to Napoleonic land division in Paris where smaller and smaller lots were created all divided with hedgerows - let''s not go there...
Accentuate the negative - the risks aren''t quite as bad as people make out, don''t dwell on them
Try to replace email
Fall in love with features - "what''s the simplest possible thing that could work"
Overuse the word "social"
Andrew is the father of the Enterprise 2.0 term - while his shtick is getting perhaps a little tired - he''s still got a valuable voice to add to the discussion.
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