SaaS Provider Oco Unveils Customer, Sales AnalyticsSaaS Provider Oco Unveils Customer, Sales Analytics

Oco, a software-as-a-service provider of business intelligence, has launched customer and sales management analytics that incorporates business data from multiple systems.

Oco's latest SaaS offering can grab actual revenue and cost from an enterprise resource planning system, forecast pipeline revenue from a customer relationship management application, internal services metrics from various operational sources and external customer satisfaction scores from a third-party provider. Oco's product integrates the various data sources into a single data warehouse to provide a "comprehensive view of the customer" through interactive scorecards, what-if dashboards, multi-dimensional reports, and adhoc analysis tools.

Oco's service focuses on three key questions: Which customers to focus on and what to sell them, how to improve the sales team's performance and how to improve customer satisfaction and performance?

To help address these questions, Oco has developed best-practice analytics that form the basis of the latest service. The analytics include customer experience map, at-risk revenue, customer-product profitability analysis, and customer-product growth matrix.

"Companies are increasingly focused on growing their way out of the current recession," Anil Chitkara, senior VP of market development for Oco, said in a statement released this week. "They need to convert their vast amounts of data into insightful analytics to understand which customers offer opportunities for growth, which are the least profitable, and where the sales team should be spending its time."

Oco claims its business analytics services can be deployed in six to 10 weeks. The company's services provide analytics related to the supply chain, services performance, food and consumer goods, manufacturing and retail.Oco also offers on-demand business intelligence through its partnership with SAP's BusinessObjects unit.