Social Business In 2012: Enter The Water DragonSocial Business In 2012: Enter The Water Dragon

Just watch a typical E 2.0 advocate freeze up in shock if somebody were to say: "This is nonsense, for our company, the closed, command-and-control model is still the right one."

They go speechless with anger. They have no idea how to even engage, let alone probe for the potential merit in what's being said and considering the possibility that the command-and-control guy might actually be right.