Microsoft Offers To Share Ad Revenue With Game DevelopersMicrosoft Offers To Share Ad Revenue With Game Developers

Microsoft on Wednesday launched an ad-revenue sharing program for developers building casual games that can be downloaded or played online through MSN Games.

Under the program, Microsoft will pay as much as 20% of the gross revenue, depending on the kind of game developed. The five most popular titles on MSN Games are expected to generate a total of $250,000 in ad revenue this year, Microsoft said.

Traditionally, casual game developers are paid a set fee for a downloadable title, or a small royalty for game subscriptions. Depending on the popularity of the game, ad-revenue sharing could be more lucrative.

Microsoft would share revenue from ads shown on loading screens at the start of the game, in-between levels as players advance, and in or around a game window. The software maker is offering developers a 10% share on games that require no change to the current development and submission process.

The company, however, will double the share for developers that create more advanced games offering players at least 10 hours of Web-based game play, as well as some other features.

Developers interested in the program can contact their Microsoft distributor, such as Oberon Games Inc. Independent developers can contact Microsoft directly for program details.