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IT InfrastructureThe NBA Provides A Lesson For Real-Life Companies On Doing Business In Second LifeThe NBA Provides A Lesson For Real-Life Companies On Doing Business In Second Life
I really wanted to hate the NBA Headquarters in Second Life. Dozens of real-life companies have started operations in Second Life, and only a few of them actually seem to understand how to do business in the virtual world. But, much to my disappointment (at first) and later, delight, the NBA really seems to get it, and it's built a Second Life area that will be appealing to geeky basketball fans. </p>
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